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Funny and teen-accessible, the couplets tackle 8 common warning signs (Intensity, Obsession, Isolation, Disrespect, Blame, Control, Anger and Put-downs) with one objective: to help young people more readily recognize the warning signs of an unhealthy or dangerous relationship and stand up to them before they escalate.

The “Couplets” follows the successful launch of the first #Thats Not Love public service announcement, “Because I Love You” which dramatically underscores how a simple phrase can take on a different meaning in an unhealthy relationship, escalating from a statement of care to one of control.

The digital campaigns echo themes presented in Escalation, One Love’s research-based, emotionally engaging 90-minute film and workshop that the organization is bringing, free of charge, to college campuses across the country to educate young people about the warning signs of relationship violence.

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